Because I Am A Girl

If you're interested in Website design and Flash presentations, this is a great site to look at:

http://www.becauseiamagirl.com.au/

A lot of sites begin with a Flash splash which provides some kind of introduction to the site and the company/organisation behind it, but if the Flash animation isn't particularly interesting or gripping it can be more of an annoyance than an introduction.

The Flash introduction to this site is nicely done, providing information in an interesting format that is likely to catch attention and keep it. The animations are deceptively simple and stylistic - mostly words - but the way the words move and play is eye-catching in a non-intrusive way.

The music is also interesting, but non-intrusive. You never feel as if this animation is shouting at you. The site has managed to avoid a number of the pitfalls of a Flashy introduction. For one thing, it isn't an introduction so much as a way of presenting the information. This is the text that would appear on a "normal" home page turned into something more interesting.

Additionally, the animation is actually communicating something - it's not just there to look good, but to inform and persuade.

All in all, it's quite well done (and presents a convincing argument). A great exercise in using digital design for persuasive communication.